Employees receive group life insurance.
Sears launches Allstate Insurance Company.
Julius Rosenwald, chairman of the board since 1924, dies. His son, Lessing, succeeds as chairman.
Original Chicago-State Street store opens.
Sears News-Graphic, an employee newspaper, debuts and is later forwarded to draftees when World War II begins.
Sears celebrates its 50th anniversary (the "Golden Jubilee").