Alan Lacy is named chairman.
Sears launches the Sears Gold Mastercard.
Sears initiates the Customer Care Network, providing customers with a single point of contact.
“Sears. Where else?” slogan premieres.
Sears announces plans to debut Covington, its newest private-label brand.
Sears acquires Lands' End, the largest specialty apparel catalog company and seller of apparel on the Internet in the U.S.
Sears Grand debut, first store opens in West Jordan, UT.
Former P.O.W. Jessica Lynch and the National Military Family Association kick off a new camp program for children of Deployed Military.
Sears announced a new ad campaign, the first to feature Ty Pennington, the star of ABC's smash hit, Extreme Makover Home Edition.
Sears launched the company's newest off-mall format - Sears Essentials.
Merger of Kmart and Sears as Sears Holdings, closed on March 24, 2005, following affirmative shareholder votes of both companies.
National Military Family Association and Sears expand free camp program for children of Deployed Servicemembers.
Sears commits up to $1 million to support Gulf Coast residents following Hurricane Katrina.
Aylwin B. Lewis is named Chief Executive Officer and President of Sears Holdings.
All advertising for Sears and its brands under one agency - Young & Rubicam, a member of the WPP Group.
Latina Life, will be one of the first women's clothing lines launched by a major retailer and a leading Hispanic-focused media partner.