Sears Chronology
1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s

Alan Lacy is named chairman.

Sears launches the Sears Gold Mastercard.

Sears initiates the Customer Care Network, providing customers with a single point of contact.


Eighteen years after the original one closed, Sears' new Chicago-State Street store opens as the flagship store.

“Sears. Where else?” slogan premieres.

Sears announces plans to debut Covington, its newest private-label brand.

Sears acquires Lands' End, the largest specialty apparel catalog company and seller of apparel on the Internet in the U.S.


Sears Grand debut, first store opens in West Jordan, UT.


Former P.O.W. Jessica Lynch and the National Military Family Association kick off a new camp program for children of Deployed Military.

Sears announced a new ad campaign, the first to feature Ty Pennington, the star of ABC's smash hit, Extreme Makover Home Edition.


Sears launched the company's newest off-mall format - Sears Essentials.

Merger of Kmart and Sears as Sears Holdings, closed on March 24, 2005, following affirmative shareholder votes of both companies.

National Military Family Association and Sears expand free camp program for children of Deployed Servicemembers.

Sears commits up to $1 million to support Gulf Coast residents following Hurricane Katrina.

Aylwin B. Lewis is named Chief Executive Officer and President of Sears Holdings.

All advertising for Sears and its brands under one agency - Young & Rubicam, a member of the WPP Group.

Latina Life, will be one of the first women's clothing lines launched by a major retailer and a leading Hispanic-focused media partner.