Sears Chronology
1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s
Sears completes Brand Central's nationwide rollout.

Sears launches KidVantage WearOut Warranty and Frequent Purchase programs to reduce the costs of children's clothes.
Sears accepts Visa, Mastercard and American Express credit cards.

Sears moves its headquarters to Hoffman Estates, Ill.


"Softer side of Sears" ad campaign debuts.

Sears spins off Dean Witter, sells 20 precent of Allstate, and sells all stakes in Coldwell Banker and the Sears Mortgage Banking Group.

The "Big Book" catalog is discontinued.


Arthur Martinez is named chairman.

Sears buys the Orchard Hardware Supply chain of stores.

Sears becomes a founding sponsor of the Women's National Basketball Association (WNBA).

Sears makes more than 5,000 Craftsman tools available online.

The Great Indoors store concept is launched.

 1998 is launched.

"The good life at a great price, guaranteed" ad campaign debuts.

Sears Direct is launched, combining specialty catalogs, telemarketing, direct mail, and the Internet into one, customer-responsive function.

The Great Indoors debut, first store opens in Denver, CO.

Sears launches
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