Charles Kellstadt is named chairman.

Barbie doll makes her Sears debut in the Christmas Book.

Austin Cushman becomes chairman.

Sears introduces the Vincent Price Fine Arts Collection.

Catalogs and ads feature the slogan "You can count on us."

Gordon Metcalf is named chairman.

After nine years of research, Sears introduces DieHard-brand batteries.

The Christmas catalog is officially named the Wish Book.

Sears introduces cost-reducing Power Miser technology to appliances several years before the energy crisis.