Sears Chronology
1880s 1890s 1900s 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s

Charles Kellstadt is named chairman.

Barbie doll makes her Sears debut in the Christmas Book.


Austin Cushman becomes chairman.

Sears introduces the Vincent Price Fine Arts Collection.

Catalogs and ads feature the slogan "You can count on us."

Winnie the Pooh children's sleepwear debuts.

Gordon Metcalf is named chairman.

After nine years of research, Sears introduces DieHard-brand batteries.


The Christmas catalog is officially named the Wish Book.

Sears introduces cost-reducing Power Miser technology to appliances several years before the energy crisis.

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