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Hercules 1921 Catalog page, boilers.
Hercules 1934 Catalog page, air conditioners
Hercules 1947 Catalog pages, women's work clothes.
Hercules 1953 Catalog page, men's jackets.
Hercules 1956 Fieldmaster tag.
The Hercules brand name first appeared on a boiler in the spring 1908 Sears catalog. Over the next 40 years, Hercules became one of Sears' most widely used brand names and was applied to products such as work clothing, appliances, and even insurance (Hercules Life Insurance Company, owned by Sears). Other Hercules-brand products included sewage systems, letterman's jackets, and fire extinguishers.

The two products most closely tied to the Hercules name were heavy-duty coveralls and home heating systems. The coveralls apparently matched the strength of their mythical namesake, as Sears offered a lifetime guarantee on them.

Sears sold Hercules work clothes for boys and women and offered a complete line of Hercules uniforms. During World War II, many women working at defense plants wore Hercules work clothes.

Sears introduced Hercules steam heating systems—advertised as "heating plants"—at a time in American history when many homeowners were replacing fireplaces and cast-iron stoves with central heating sources. Hercules heating systems were featured in many models of Sears Modern Homes (the line of mail-order homes Sears sold from 1908 to 1940), but they could also be purchased for installation in existing homes.

Hercules' last appearance in the Sears catalog was a cotton bandana sold in the fall/winter 1964-1965 catalog.

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