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Cheryl Tiegs 1981 Sportswear.
Cheryl Tiegs 1983 p311, Girls fashions.
Cheryl Tiegs 1984.
Cheryl Tiegs 1986 Women's fashions.
Cheryl Tiegs 1987 Women's fashions.
Cheryl Tiegs is credited with bringing a more healthy and athletic appearance to the face of the modeling world in the 1970s and early 1980s. Indeed, Tiegs' athletic shape was good enough to land her on the cover of Sports Illustrated's coveted swimsuit issue three times (1970, 1975 and 1983).

Sears saw great value in the positive image of Tiegs as both an active and attractive woman. Since its sales of women's fashion lines were lagging in the early 1980s, Sears approached Tiegs about entering into a marketing agreement. In 1981, Sears hired Tiegs as a spokeswoman for her own line of clothing and footwear.

Press releases from the 1981 launch of the Cheryl Tiegs clothing collection reported that Tiegs worked closely with the company in the styling, fit and colors of the apparel line. The clothes demonstrated Tiegs' sense of classical styling while maintaining comfortable, athletic sizing.

Over the next several years, the Cheryl Tiegs line offered apparel for all ages, from women to juniors.

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