Introduction
A Successful Store Gets the Business
Letter
Number
1 - The Value of a High Merchandise Check
2 - Pushing New Merchandise
3 - What Is an Attractive Counter?
4 - Stop, Look and Want it Windows
5 - Working the Feature Corner
6 - Courteous, Efficient Service
7 - Building Up the Sales
8 - Keeping a Neat, Clean, Well-Lighted Show Room
9 - Attractive Signs and Trims
A Successful Store Controls Shrinkage
10 - Shrinkage-Why Bother About It?
11 - Reducing Visible Shrinkage
12 - Frequent, Accurate
Inventories, Followed Up
13 - Rigid Stock Control
14 - Watching Weights, Measures and Counts
15 - Eliminating Undercharges and Overcharges
16 - Preventing Pilfering
A Successful Store Sells Red Stars
17 - To Raise Its Gross
18 - Training the Salesladies
19 - Displaying Red Stars
20 - Suggesting Red Stars
21 - Buying Red Stars
22 - Reducing Freight and Cartage
A Successful Store Controls Expenses
23 - Watching the Fuel and Light Bills
24 - Being Careful with Supplies
25 - Watching Repairs and Replacements
26 - Getting "Value Received" from Salaries
A Successful Store Cooperates
27 - With Its Superintendent
28 - With Its District and General Office
29 - With the Sales Director
A Successful Store is a Real Kresge Store
30 - Conclusion
