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Q. How much did electric guitars cost in the late 1960s? (I need this information to settle a dispute with my brother.)

A. Sears sold electric guitars for a variety of prices in the late 1960s. For example, on page 1284 in the spring 1968 Chicago edition catalog, electric guitars range in price from $38.95 to $139.95.

Catalog Page S1968 p. 1284 Guitars.  Spring 1968 1284
Spring 1968 catalog, p. 1284.
 
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