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| 1990 | |
| Emmy award-winning home—repair and renovation expert Bob Vila and Sears team up for a nationally syndicated show, "Bob Vila's Home Again." Craftsman tools feature prominently in the construction projects, and Vila becomes the exclusive spokesperson for the Craftsman brand. |
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| | | 1991 | | | The Craftsman Club debuts in October, with great popular response. In its first four months, Craftsman Club members save more than $250,000 on Craftsman purchases. The Craftsman Kid's Club debuts the following year. |
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| | | 1994 | | | The Craftsman Pro Line ratchet debuts. Its pear-shaped head recalls that of the first Craftsman ratchet from 1927 and features an ergonomic handle that fits the user's grip. |
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| | | 1996 | |
Sears and the National Science Teachers Association (NSTA) launch the inaugural Craftsman/NSTA Young Inventors Awards Program.
Craftsman Robo Grip pliers are among the most popular gifts this holiday season, selling at a rate of 50 per minute and topping sales of “Tickle Me Elmo” by about 1.5 million units. |
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| | | 1997 | | | Sears launches its e-commerce site, sears.com, offering more than 3,500 Craftsman tools. |
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| | | 1999 | | | Sears introduces "Tool Territory" to 13 stores, expanding into almost 300 stores over the next two years. The new tool department offers Craftsman tools and 72 other brands, as well as providing testing stations for customers. |
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