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| 1971 | |
| Nationwide, viewers of the Western Kentucky vs. Kansas college basketball game witness Sears' live-television commercial debut of the Craftsman Eager-1 lawn mower. With the promise of starting on the first try, every try, the Eager-1 sputtered and failed in its first attempt. Over the coming weeks, however, in live television commercials, the Eager-1 compiled a 33-2 record in first-try starts. |
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| | | 1976 | | | Western Forge ships its 100 millionth Craftsman screwdriver and commemorates the occasion by presenting Sears with an 8-foot screwdriver for "people who think big." |
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| | | 1979 | | | Gerald Swope, of Amarillo, Texas, returns his Craftsman ratchet wrenches after 50 years of use. The wrenches were replaced free of charge under Craftsman's unconditional warranty. |
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